This is me.

Born and bred in Devon. Living my best life now in The Lake District.


I’m Helen. Designer and hugely passionate about the outdoors.

Thirty-three years old, I originally hail from North Devon (yes, proud southerner). I relocated up to Ambleside in the Lake District in 2005. As much as I loved the coast, it was the pull of mountains and climbing that brought me up to the Lakes. I previously studied Graphic Design and IT at college and as much as I wanted to pursue this at university, I couldn’t resist the opportunity of moving up to the Lake District and embarking on what was quite simply, the unknown. Whilst living in the Lakes I carried on my further education of Graphic Design at Kendal College around full-time work, taking on little projects as and when I could. For the past 10 years I have worked for The Climbers Shop in Ambleside. Starting out as a shop assistant, I proudly worked my way up to being Marketing Manager. This role has not only kept me in touch with the outdoor industry but was also married with creativity in both print and digital forms.

Three years ago, I started a wedding stationery design business, Lily and Jack’s Paper Studio. This allowed for my love of illustration and design to be offered to a slightly different audience than what I was used to working with. Based upon the success of this, I made one of my scariest but most exciting decisions to date. I decided to pursue my true love of graphic, web and brand design and start up Helen Wakeley Design alongside Lily and Jack’s Paper Studio. I love to create stunning print and web outcomes for small businesses as well as beautiful and outstanding wedding stationery for couples getting married here in the Lake District or further afield.

I live in the Lake District National Park, in a small but perfect village called Watermillock on Ullswater. I live with my husband Bryan, who works as an Mountaineering Instructor and our Golden Retriever, Sam. Mountains and crags are right on our doorstep and I couldn’t feel any luckier. The move I made fourteen years ago was for the chance to live a life I would truly be happy with and I am so grateful I gave myself that opportunity. This is how I feel right now with Helen Wakeley Design. I want to give businesses that power to make their dreams a reality and to provide creative design solutions their brand truly deserves, be it in print or web form. I know what starting up a business is like and quite frankly, how daunting and overwhelming it can be. I will take care in listening to your story and provide you with a superb design experience. My passion and expertise lie in creating thorough designs that will be unique to you and your brand. Quite simply, good design matters and it’s an integral part to everything I do.


Wedding Stationery Design.

As well as design for print and web, I also run a wedding stationery design studio, Lily and Jack's Paper Studio. Featuring collections that are inspired by the Lake District and the outdoors. Head here now.